MUMBAI: Amway India, one of the country’s leading direct selling FMCG companies, on Monday announced the appointment of Ajay Khanna as the chief marketing officer for India.

With over 24 years of experience in the FMCG and Telecom industry, Khanna to take over the reins from Sundip Shah and will report to Anshu Budhraja, chief executive officer (CEO) Amway India.

Amway India CEO Anshu Budhraja said: “Ajay with his deep understanding of India’s dynamic marketing environment as well as the direct selling industry and has immensely contributed to the remarkable success of our Nutrition and Consumer Durables categories.”

Budhraja further added, “I am confident that his vision and the experience will help propel Amway to even greater heights in India.”

A marketing veteran, Ajay had joined the organisation in 1998 and donned many hats in various capacities. His successful trajectory with the company includes leading growth of the homecare and personal care, agriculture and insurance categories before taking on the category head role for the biggest business category - Nutrition and Wellness in 2014.

Meanwhile, Amway India chief marketing officer Ajay Khanna said: “It’s a great honour to be entrusted with the responsibility of leading Amway India’s marketing function. India is a top priority market for Amway globally, and evolving market dynamics, along with our differentiated sales channel, makes it an opportune time to introduce innovations for business growth.”

“I look forward to further building the growth momentum created by my predecessor Sundip Shah and taking the business to greater heights,” Khanna added.

 Amway India is a wholly-owned subsidiary of Amway with headquarters located in Ada in Michigan State of the United States of America. Amway is the world's number one direct selling company with a presence in over 100 countries & territories.