MUMBAI: Zee Biskope, a 24-hour dedicated Bhojpuri movie channel primarily for the Bihar, Jharkhand & East UP markets, has ranked as the No. 1 Bhojpuri Channel in the country for the second consecutive week since its launch. The channel has strengthened its position as the market leader in the category with GRP of 148 (BARC; Bihar Jharkhand; U+R; 2+; Wk 04’20). With an impression of 58355 (BARC; Uttar Pradesh; U+R; 2+; Wk 04’20; Impressions’000), Zee Biskope has topped the chart in Uttar Pradesh as well. ZEEL now enjoys about 45 per cent of market share in the Bhojpuri category with Zee Biskope and BIG Ganga taken together.
ZEE BISKOPE which was launched recently aims to be the ultimate destination of authentic Bhojpuri entertainment. The channel is available on DD Free Dish (channel no 31), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable and DTH platforms.
Speaking on the achievement Zee Entertainment Enterprises Limited (ZEEL) cluster head Samrat Ghosh said, “Zee Biskope opening as the market leader is a rare feat by any channel in the recent history. The numbers not only strengthened ZEEL’s market share but also went on to prove the power that Bhojpuri category recons at HSM level primarily due to viewership from migrated population. It’s a market with huge potential and with our new offering, we are all set to keep this momentum going while reaching out the best of Bhojpuri entertainment to our audience.”
Zee Biskope and Big Ganga business head Amarpreet Singh Saini said, “This achievement has been a result of building every element of the brand meticulously. As a first, Zee Biskope has associated with the top three superstars of Bhojiwood – Nirahua, Pawan Singh and Khesari Lal Yadav as brand ambassadors. The channel’s library boasts over 300+ blockbuster titles with the best of latest WTPs lined up every weekend to keep viewers excited throughout. Be it the slot names curated in Bhojpuri style, the brand song exuberating regional essence or the mega launch event in Patna with our brand ambassadors, we have strategically crafted Zee Biskope’s launch with big plans. Adding to the galore, we would soon launch the industry’s first ever digital mascots - Bhaiya ji and Gamcha ji and have digital wall paintings across the region to reach out to the masses. The brand is loaded with ammunitions in its kitty to keep up the leadership.”
The brand signifies a space which enables viewers to rejoice their Bhojpuriyat at their unabashed best. Touted as the go-to destination for Bhojpuri movies; Zee Biskope offers a slew of robust content spread across an array of genres highly popular amongst Bhojpuri audience, such as romance, drama, action and comedy. With a strong library, Zee Biskope boasts biggest blockbuster movies of last 5 years and the biggest hits of the top 3 superstars of Bhojiwood – Nirahua, Pawan and Khesari. The channel’s library enjoys movies across eras – region’s legends (Manoj Tiwari, Ravi Kishan), current superstars (Nirahua, Pawan & Khesari) and upcoming favourites (Chintu Pandey and Yash Mishra). With chartbuster movies, exclusive titles, movie-based programming throughout the day the channel is geared up to aggressively deliver its core proposition “Aathon Pahariya Loota Lahariya” (enjoy Bhojpuri entertainment throughout the day).
