MUMBAI: Nippon Television Network Corporation (Nippon TV), Japan’s multi-platform entertainment company, has announced that it has expanded the territories of its hit smart phone game arising from the highly popular animation IP HUNTER × HUNTER. The game is developed by Lantu Games and had been released in China on Tencent Platform to overwhelming success in December 2019. Answering to the many requests for its release from fans in Taiwan, Hong Kong and Macau, the game was officially published today by MoreFun Game in the regions. With over 800,000 pre-registered players to date, the game is already attracting high attention.
HUNTER × HUNTER is originally a manga written by Yoshihiro Togashi on “Weekly Jump”, a weekly manga magazine with over 50 years of success in the competitive industry. Nippon TV created the animation version that started airing in 2011 to immediate success in Japan and was also sold to almost 200 territories globally.
HUNTER × HUNTER continues to be a very popular IP, and its business has expanded from the original manga to animation and feature film (created, aired/streamed and distributed by Nippon TV, which is a member of the Production Committee), to many other fruitful businesses that span from multiple successful merchandize realizations to even cafes, and now digital games.
“After the global success of the animation series and a hit game enjoyed by anime and game fans on China’s Tencent platform, we immediately started talks on expanding the HUNTER x HUNTER smart phone game to other territories,” said Nippon TV international business development sales and licensing head Sho Shimada.
“We were able to work with an enthusiastic publisher and are happy to release this in such a short time. The game took several years to develop, and we are confident that it will bring much fun and excitement to fans in Taiwan, Hong Kong and Macau. We are also in the developing stages of other games based on the exciting story of HUNTER × HUNTER and are strategizing to further strengthen this magnificent IP,” added Shimada.
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