NEW DELHI: Allied Blenders & Distillers (ABD) has appointed Anupam Bokey as the new chief marketing officer (CMO).

Bikram Basu, who was COO of the company has resigned after five and a half years.  

Bokey will be responsible for leading marketing strategy and brand growth.

Prior to this, he was working as a CMO at RP-Sanjeev Goenka Group, and played an important role for the launch of Too Yumm! healthy snacks as well in the market.

He has also worked for more than 17 years with Unilever, holding various marketing leadership roles in India, UK, and Thailand. In his career, he had also worked with plethora of brands like Dove, Sunlight, Clinic Plus, Clear, Lifebuoy, Vaseline, Pepsodent, Huggies and Pureit.