MUMBAI: When it comes to celebrating the biggest festivals in the country, BIG Ganga makes sure to do it in grand style. Continuing its legacy of festive offerings and adding to the highly-appreciated Ding Dong Dandiya show during Navratri, the channel has announced Ganga Deewali Carnival. The four-day multi-entertainment, multi-celebrity celebration will start from 11 November and culminate on 14 November.
Featuring fan-favourite singers, performers and comedians like Sonalika Prasad, Payas Pandit, Mohan Rathore, Mamta Raut, Tripti Sakya and others, the one-hour multi-entertainment show appeals to all age groups as they ring in the festivities with their friends and loved ones at home. The four-day fiesta will feature four fantastic themes in the form of DJ Dhamaka, Suron Ka Pataka, Comedy Bomb and Diwali Bumper Dhamaka.
ZeeL cluster head east Samrat Ghosh said, “We are more than happy to ensure that the festivities continue around the year and keep the joyous mood alive taking into account that our viewers can’t celebrate these auspicious occasions outdoors. By keeping these offerings solely family-oriented, we continue to provide a wholesome viewing experience. In addition, the Deewali Carnival offers an opportunity for advertisers to leverage the opportunity to strengthen their bond with consumers on another level.”
BIG Ganga and Zee Biskope business head Amarpreet Singh Saini said, “With the Ganga Deewali Carnival, the Bhojpuri industry shall witness a multi-entertainment, multi-celebrity series around Diwali for the very first time in this category. Each festival brings with it a different flavour that enables us to push our boundaries by expanding our robust entertainment bouquet.”
BIG Ganga has constantly raised the bar of entertainment for its viewers through its varied offerings while ensuring they all are a part of the celebrations and festivals that matter to them. Taking forward the legacy, the channel is all set for a month-long category-first festive line-up with Chhathi Ghate Ganga and Jai Chhathi Mayi in November.
