KOLKATA: After a series of regional OTT launches last year, 2021 is also set to witness the same trend. Catrack Entertainment, which has been in the industry for three decades, has initiated a new endeavour Heeroz Punjabi OTT to cater to the entertainment appetite of global Punjabi audiences.

“With changing times and evolving technology ruling the lives of people, OTT platforms have emerged as a global choice and a new stream for entertainment that can be used on almost any device, any time, and anywhere. Catching up with the popularity and acceptance of the OTT, our own and first Punjabi OTT platform is here,” the company said in a press release.

Heeroz OTT platform has something for everyone, especially the younger generation, who are quite fond of the medium of streaming. The service will host Punjabi movies, movie premieres, exclusive web series, music videos, and short movies. In a first, Punjabi cartoons will  also be featured.

The newly-launched streamer also has a ‘live’ offering with 24 hour live music and news channels and will also be streaming upcoming popular Punjabi live events.

It is available on the web @ heeroz.tv and the app can be downloaded on Google Play Store and Apple App Store. Soon, the Heeroz app will be introduced on Android TV, Apple TV, and Amazon Firestick, for a broader reach and access.