NEW DELHI: While Valentine’s week is all about confessions of love and romance, not everyone is lucky to get a sweetheart. Many people do have to go through heartbreaks. However, each romantic gesture can be a sweet memory to remember and celebrate. With that thought in mind, Britannia Little Hearts has rolled out a special campaign to reminisce those acts of romance and make someone’s heartbreak a little sweeter.
The film, conceptualised by Wunderman Thompson India and produced by Equinox Films Pvt Ltd, takes the viewers through the journey of a comedy of errors to make them believe that just like Little Hearts, every little heartbreak can be loaded with sweetness too.
To take this campaign a step ahead, the brand is giving an opportunity to consumers to personalise the ad with a message for a loved one who has recently gone through a heartbreak – a unique end slate to the film.
Britannia Industries VP marketing Vinay Subramanyam shared, “The season of love is upon us and while many are geared up to celebrate it with their loved ones, Britannia Little Hearts believes that both makings of hearts and breaking of hearts is a light part of growing up. This one-of-a-kind campaign is a special attempt by Britannia Little Hearts to raise spirits and see the lighter, sweeter side to it. Britannia Little Hearts has always followed the proposition that it’s ok to #BreakSomeHearts and through this differentiated initiative we are enabling our consumers to personalise the film and share it with those they care about in a unique manner.”
“We’re excited to bring #BreakSomeHearts back this season to play up the sweeter, lighter side to heartbreaks, with an endearing comedy of errors narrative,” said Wunderman Thompson India NCD Priya Shivakumar. “The film strikes the perfect balance between cheeky and sweet, making heartbreaks bearable with a unique Little Hearts philosophy on this day dedicated to love. This piece for one of the most loved brands, also comes with a one-of-its-kind personalisation option that is just about the perfect pick-me-up for all the fallen hearts, come Valentine’s Day,”.
