KOLKATA: Digital media and music company Divo has finalised a strategic content-sharing partnership with Airtel Xstream. Under this deal, Divo will offer its entire Tamil catalogue of movies (old and new) and exclusive premieres on the Airtel Xstream app.

The Airtel Xstream app, which is available for free on Android and iOS, will now have a new channel called Divo Movies. Users of Airtel Xstream will now be able to watch exclusive Tamil content like movies, digital premieres, latest hits, and evergreen movies of leading actors like Rajinikanth, Vijay, Ajith, Simbu, GV Prakash and more. It will be the first exclusive channel catering to the Kollywood users of Airtel.

Divo Movies on Airtel Xstream will be available as a standalone as well as a bundled subscription along with recharges. The subscriptions will be priced at Rs 30 per month.

Divo founder and director Shahir Muneer said, “We are glad to partner with Airtel Xstream to provide strategic content distribution of our Tamil catalogue. Currently, we have over 200 movies and we aim to add another 200 by the end of this year.”

“This partnership with Airtel Xstream is a unique opportunity as it opens up Airtel's network and telco subscribers for us at Divo helping us reach out to more audience and also gives our content and our content partner's a new window to monetise, which otherwise is restricted by the terms or licensing of OTTs,” Munner added.

Wynk Music and Airtel Xstream App chief product & technology officer Sudipta Banerjee said, "We're excited to partner with Divo movies and make a plethora of premium and evergreen Tamil content available for airtel's 335 million+ subscribers. We aim to make Airtel Xstream app a hub for Indians to watch the content of all kinds and only pay for what they consume." 

Divo is one of south India’s largest movie rights and licenses holder outside of the major TV and studio networks, and provides distribution networks, licensing and channel along with exclusive movie premieres.