NEW DELHI: Havas Media India has won the digital media mandate for Nepal-based Chaudhary Group’s (CG Foods) noodle brand Wai Wai.

The mandate includes digital media and website management. The account will be handled by the agency’s Gurugram office led by Havas Media president – north and west India Uday Mohan

Chaudhary Group global business head – FMCG GP Sah said, “India is a crucial market for us with immense potential and as we chase our ambition to be a global leader, our strategies must be unique to each region we are in. With Havas Media’s market intelligence, digital expertise and its integrated offering, we are confident to take the brand to newer heights and achieve a larger market share.”  

Havas Media Group India CEO Mohit Joshi said, “We are excited to kickstart the year with a global FMCG brand from CG Foods. Wai Wai is a challenger brand that operates in an extremely competitive category in India. With Havas Media’s focus on keeping the audience at the centre of the planning exercise is in line with the group’s growing expertise in performance and market-place initiatives, we look forward to positioning the brand in this market and strengthening the brand connect through our meaningful media experience philosophy.” 

CG Foods, an enterprise of CG Corp Global, is a company engaged in manufacturing and sales of instant noodles, snacks, sauces and beverages. It has manufacturing footprints in five different countries - India, Nepal, Bangladesh, Kazakhstan (central Asia) and Serbia (Europe). CG Foods India produces Wai Wai in seven different locations across the country and employs more than 3,000 people directly. Its famous product Wai Wai noodles is sold in more than 50 countries.