KOLKATA: Indian short-format video app Mitron has roped in Bhawin Jagad as director - product design. He brings with him more than a decade of experience in technical leadership and product design.

In his new role, Jagad will lead the development of new product designs whilst working on improving existing designs. He will also oversee the implementation of product design policies and will evaluate the feasibility of new design ideas. He joins Mitron’s senior leadership team and will work closely with vice-president of product Rumit Anand.

Prior to his role at Mitron, Jagad served as director of product design at InVideo, an online video creator, where he was responsible for creating and successfully launching two versions of the online video editor. A self-taught UI and UX designer, Bhawin has experience across multiple sectors such as fintech, e-commerce, social media, digital and influencer marketing amongst others. He has previously worked with leading companies such as IFANow, The Glitch, and Stylabs, and served renowned brands like Google India, Lakme, Yamaha, Nutella, Fererro Rocher along with several Bollywood production houses.

 “I am delighted to welcome Bhawin to the Mitron family,” said Anand. “Bhawin brings with him a wealth of experience and has built some solid product solutions in his previous roles. His appointment reinforces Mitron’s mission of providing a world-class product. I’m looking forward to watching the team push the boundaries in the short video domain with innovations.”

Jagad added, “I have joined a progressive company at a very exciting time. Mitron is a success story and has carved a niche for itself in the social media ecosystem. I am thrilled to be part of this journey and look forward to building high-quality usable product interfaces for users.”