NEW DELHI: Hair care brand Pantene has launched its new campaign with Bollywood actor Kiara Advani, encouraging young women everywhere to embrace hair fall free open hair with confidence.

The latest commercial highlights the concerns young girls face around hair fall, causing them to tie their hair. Pantene with Advani emphasises that you haven’t grown your hair long to simply tie it.

Advani said, "I have always had long hair, but hair fall is a concern we all face. Pantene’s proven solutions are enriched with Pro Vitamin B5 and Fermented Rice Water giving you flawless free flowing hair fall free hair. I am excited to be the new face of Pantene and share my journey with other women like me, who love their hair and enjoy wearing them open."

P&G Haircare country leader Binu Ninan said, "We spoke to women across the country and their number one concern for their hair continues to be hair fall, making them keep their hair tied up and unable to flaunt them. With Pantene’s proven solutions, our ambition is that women can leave their hair open more freely, without worrying about hair fall. We are glad to have Kiara Advani on board, who is a role model for young women everywhere."