KOLKATA: Amazon.in launched #KhushiyanDelivered - a digital led campaign to celebrate Holi and salute the spirit of delivery associates, sellers, and customers across India. The campaign unfolds with a digital film that captures how the e-commerce giant is serving its customers and the important role of delivery associates in this journey, across India.

The video is an ode to all delivery associates who work every day to deliver ‘khushiyan’ to customers and captures the love and effort that goes behind the packages which add joy to the festivities. Through this campaign, Amazon aims to spread positivity, appreciation and encouragement among the delivery associates who continue to fulfil the promises of millions of customers across India.

Amazon India vice president Manish Tiwary said, “#KhushiyanDelivered is our digital campaign to thank our millions of customers, delivery associates, and recognise the efforts of all our small and medium business sellers as well. We encourage our customers to extend their heartfelt gratitude to all delivery associates across India as they continue to deliver happiness and colours of joy through the year.”

Additionally, ahead of Holi, Amazon.in has launched a specially curated ‘Holi Shopping Store’, a one-stop-shop, to help customers deliver khushiyan to their loved ones this festive occasion. The Holi shopping store offers an array of specially curated products by sellers ranging from Holi colours and pichkaris, fashion and beauty essentials, kitchen and cleaning equipment, Puja articles, food and beverages, TVs, devices, speakers, cameras, accessories and much more.