KOLKATA: Homegrown super app MX TakaTak has become the official short form video partner for seven Indian Premier League (IPL) teams – namely, Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Punjab Kings, Rajasthan Royals, Royal Challengers Bangalore and Sunrisers Hyderabad.

The platform is now the home of all the fun and entertainment of cricket – from net practice to locker room discussions, quirky dance moves to interesting behind-the-scenes moments. You can catch your favourite cricketers share their candid instances and experiences off the pitch on their official team handles on MX TakaTak.

Additionally, the app has kicked off the #KhelTakaTak challenge that allows its users to get up-close and personal with their cricket icons through a live meet-and-greet as well as the chance to win some exciting merchandise. As part of #KhelTakaTak, the platform will introduce weekly challenges like the #FanDanceMove where users can add cricketing moves to their dance videos, the #BatBalance that gets them to multitask keeping a bat on two fingers and the #BolCricket challenge where they complete the commentary in a given situation. Along with these, the #KhelTakaTak challenge enables users to use specifically curated stickers to support their teams along with their respective anthems.

MX Player and MX TakaTak CEO Karan Bedi said, “Our aim has always been to entertain our diverse user base and through this innovative association, users will get a sneak peek into the fun side of cricket, the lives of their favourite teams and cricketers as well as a chance to participate in this year’s tournament fervour with our engaging #KhelTakaTak challenges.”

Delhi Capitals CEO Vinod Bisht welcomed the partnership, saying it provides yet another way to reach out to fans and engage with them in new and creative ways.