KOLKATA: In a bid to strengthen its positioning among millennial consumers, short video app Chingari has partnered with newly-launched OTT platform Biiggbang Amusement. Since its inception, Chingari has always looked to disrupt the market through its consumer-centric approach, innovative features and strategic tie-ups and this is another significant step in this direction.
With carefully curated content from award winning directors to fresh stories, Biiggbang Amusement has a prominent content library. The content hub features some of the most notable short films that have been screened at film festivals across the globe. This collaboration will enable the Chingari subscribers to enjoy the content exclusively.
Biiggbang Amusement founder and CEO Sudip Mukherjee said, “At Biiggbang Amusement, our constant endeavour is to present stories that can teleport the audience to another world and satisfy their need of entertainment regardless of the time crunch. Curating and getting content from around the world to add it to the Indian milieu is what we thrive on and I firmly believe, this collaboration with Chingari aligns perfectly with what we are trying to achieve. Also, we would like to take this opportunity to introduce our tagline - ‘Jab Bhi Kare Mann, Entertainment Dan Dana Dan’, as this exclusive partnership will help us achieve exactly that.”
Chingari App co-founder & CEO Sumit Ghosh believes the exclusive collaboration with Biiggbang Amusement will add greater value, attract new consumers and improve stickiness.
Biiggbang Amusement marketing and brand head Rinku Sukumar Biswas shared, ‘The young’uns of India want snackable, yet complete and fulfilling content that they can consume at any time of the day. Short format content addresses this need gap.”
Chingari app COO Deepak Salvi said the two brands saw tremendous synergies in terms of target audience. “Chingari has always been an app that is extremely popular with millennial and gen Z and, which is also a target market for Biiggbang Amusement. We believe that together with Biiggbang Amusement we will be able to offer a value add to our customers and scale greater heights in the times to come,” he added.
