MUMBAI: To celebrate and honour the symbol of love this Mother’s Day, Mankind Pharma’s pregnancy detection card brand Prega News has released the #CoolHaiMeriMaa campaign. The campaign reiterates that a mother’s confidence in a child helps the child progress and succeed in life.

With the evolving times, the relationship a mother shares with her kids has also evolved. They exactly know where to draw lines and at same time be their guiding light. The #CoolHaiMeriMaa campaign by Prega News is an initiative to appreciate their will of standing tall and smiling for their children and guiding them in the toughest of tough situations.

The campaign showcases a beautiful relationship between a mother and a son. The video narrates a series of instances where the mother has stood by and supported her son at various junctures of his life. She has always given him life lessons that have helped him choose the right path. It brings out the fun and cheerful moments that the duo have experienced through their life, while growing up and ageing together.   

Mankind Pharma general manager - sales & marketing Joy Chatterjee said, “The #CoolHaiMeriMaa campaign is an attempt to showcase the journey of mothers who are caregivers and work relentlessly to ensure in paving the road to a better tomorrow for their kids. Through this campaign we recognise and pay a tribute to all the moms in the world for the role they play in their kids’ lives and express gratitude for teaching children the virtues of patience, resilience, and courage and highlight how these values are helping them in their personal and professional lives.”

The #CoolHaiMeriMaa campaign  will run on the brand’s YouTube channel and all social media profiles of Prega News.