NEW DELHI: Publicis Groupe’s global marketing and technology services brand Digitas has appointed Abhishek Chaturvedi as senior vice president and head of planning. He will report to Digitas India chief operating officer Sonia Khurana.

Chaturvedi is a seasoned advertising professional who has more than 18 years of experience managing key strategy related positions across leading advertising agencies. At Digitas India, he will play a vital role in assisting brands and businesses to leverage the agency’s comprehensive data, technology, creative, media and strategy capabilities and proprietary planning processes and effectively drive strategic growth and direction for the agency.

Previously, Chaturvedi was with McCann Worldgroup as vice president. He held a similar profile at Ogilvy and Grey Group where he led planning for some of the leading brands across categories including Dabur, Marico, GSK, Colgate Palmolive, Voltas, BMW, Eicher, Hero Motocorp, Mahindra B2C & B2B, Wal-Mart, Max Life and some government and non-profit organisations.

Khurana said, “Abhishek’s specialty in decoding consumer behaviour, understanding of brand and business will complement and strengthen our current planning function immensely. Working with him in the last couple of weeks has been an absolute pleasure. It’s reinforced that not only is he going to be a great partner to our creative teams but also to our clients. Makes me very excited and confident about the future.”

“We are about being a ‘connected marketing agency’ and our business is about forging meaningful connections – whether it is between people, brands or businesses,” remarked Chaturvedi. “All my interactions with Sonia Khurana, Mark Mcdonald and Unny Radhakrishnan have been energising and positive. Here's a set of people absolutely determined about creating great work and I look forward to creating some magic together.”