MUMBAI: MullenLowe Group announced the elevation of S Subramanyeswar to chief strategy officer for the Asia-Pacific region. He will continue to lead strategy for brands at MullenLowe Lintas Group (India) as its group chief strategy officer.

Subramanyeswar, better known as Subbu, joined Lowe Lintas in 2011 as national planning director, and has since led strategic initiatives for multiple brands across the clients that the group works on in India. He has spent two decades plus in advertising and marketing, having worked at Wipro, Publicis, Rediffusion Y&R, and Saatchi & Saatchi in the markets of India, US and UK. He joined Lowe Lintas in 2011.

Subbu has been awarded ‘South Asia Planner of the Year’ for two consecutive years – 2014 and 2015 by the world-renowned Campaign magazine. He has authored and won 130+ Effectiveness awards at India Effies, APAC Effies, Tambuli, Asian Marketing Effectiveness, WARC and the globally distinguished Jay Chiat by 4A’s. He has also been on the jury of Jay Chiat, APAC Effies, AME, WARC, Tambuli and India Effies.

Subbu is a passionate believer and practitioner of purpose-inspired brand building. His breakthrough ‘Brands to Stands’ thinking, methodology and frameworks have been adopted by many of the brands that MullenLowe Lintas Group steers in India.

Subbu will be based in Mumbai, India, as he takes up the Asia-Pacific charge with immediate effect.