NEW DELHI: Logistics start-up Shiprocket has brought on Amit Bhatia as vice president of its marketing division. He moves from BannerBuzz, where he was head of marketing.  

Bhatia's mandate is to increase the customer base, improve brand awareness and scale performance marketing to achieve growth.   

In a career spanning 15 years, he has also worked with Droom, Times Internet and Interactive Avenues.   

Shiprocket CEO and co-founder Saahil Goel said, “Shiprocket is fiercely expanding its leadership team as more businesses in India continue to join the digital bandwagon. To scale our services and drive innovation as India’s leading post-order fulfilment platform, we are pleased to welcome Amit Bhatia as our new vice president for marketing. A young, motivated professional with rich experience in marketing and a proven track record, we are confident that his analytical and strategic style of working will elevate Shiprocket towards greater heights.”  

Bhatia said, “I am thrilled to be a part of a distinguished platform such as Shiprocket in the next phase of my career. My plans for Shiprocket a few years down the line include scaling 5X, making it a default choice for e-commerce shipping for any d2c brand, and making it the most popular and used independent shipping platform. I look forward to working closely with the team to jointly achieve these goals.”