New Delhi: In a global first for Amazon, one of the country’s largest online store, Amazon.in on Saturday announced the launch of a free, ad-supported video streaming service, miniTV which is available within the Amazon shopping app.

miniTV has professionally created and curated content across web series, comedy shows, tech news, food, beauty, fashion, and more, the company announced on its blog on Saturday.

The list includes leading studios such as - TVF, Pocket Aces, and leading comedians - Ashish Chanchlani, Amit Bhadana, Round2Hell, Harsh Beniwal, Shruti Arjun Anand, Elvish Yadav, Prajakta Koli, Swagger Sharma, Aakash Gupta, and Nishant Tanwar. Viewers will be informed on the latest products and trends by tech expert Trakin Tech, fashion and beauty experts such as Sejal Kumar, Malvika Sitlani, Jovita George, Prerna Chhabra and ShivShakti. Food lovers can enjoy content from Kabita’s Kitchen, Cook with Nisha, and Gobble. In the coming months, miniTV plans to add many newer and exclusive videos.

With this launch, Amazon has two video entertainment offerings – miniTV and Prime Video. miniTV is completely free and does not require a separate app. Prime Video requires a Prime subscription and offers a collection of award-winning Amazon Originals, latest movies, and TV shows, in English and 9 Indian languages. Viewers can access Prime Video on the app or stream it on their smart TVs.

With the launch of miniTV, Amazon.in has stepped up its reach as a shopping app that offers customers a one-stop center to shop from millions of products, make payments and watch free entertainment videos.

miniTV is available on Amazon’s shopping app for Android phones. It will also be extended to iOS app and mobile web over the coming months.