New Delhi: As digital overtakes all forms of businesses across the world, creating content that connects with the masses has become a challenging proposition. The pandemic threw its challenges, compelling organisations to adapt to the changing demands, and take a re-look at how they generate and publish new content.

So, what are the elements of a successful content strategy in the post-pandemic world? How can content creators pivot to the changing dynamics, as people clamour for new and refreshing content? What are the secrets that you wish you knew about the emerging field?

These are some of the questions that Adobe plans to address in its upcoming virtual workshop being organised in collaboration with Indiantelevision.com this Saturday, 10 July.

The workshop will begin with a session on ‘The Influencer and the craft of videos’ by Suhani Shah, a mentalist, magician, and YouTuber. This will be followed by a session on ‘The Art of Filmmaking’ from 11:20 AM to 12:05 PM, where Indiantelevision.com’s founder and editor-in-chief Anil Wanwari will engage in a conversation with the filmmaker and production designer Omung Kumar Bhandula.

Art director turned filmmaker, Bhandula made his directorial debut with the 2014 biographical sports drama Mary Kom starring Priyanka Chopra, which was a critical as well as a commercial success. He then went on to make another biopic on Sarabjit Singh, who was lodged in a Pakistan jail.

This will be followed by a session on ‘Know-How from content producers and career opportunities in content creation, where Digital Media Adobe Systems, India and South Asia, head-education, Supreeth Nagaraju A will be in conversation with Bodhi Tree Multimedia Ltd’s director and co-founder Sukesh Motwani.

The virtual workshop will conclude with a sneak preview on Adobe's professional video editing tools by Adobe, Digital Media, senior solutions consultant, Chetan Jadhav.