New Delhi: Practically, an experiential learning app for students of class sixth to twelve has appointed Madison Media Infinity as its media agency of record(AOR), following a multi-year agency pitch.

The agency will handle traditional and digital media along with performance.

Practically, vice president, marketing and brand strategy, Mahadev Srivatsa said, “As a rapidly growing edtech company, we are excited to work with a leading agency like Madison to help us realise our objective of becoming the most trusted and preferred EdTech brand in India. We are positive that Madison will play a key role in amplifying our marketing efforts towards the same.”

Madison Media Infinity vice president Jolene Solanki said, “We are happy to partner with Practically in their endeavour to provide solutions for students online. Willingness to adopt technology is far higher today than it was two years ago. We look forward to working with Team Practically in this journey of success.”