Mumbai: South Asian entertainment platform Eros Now has partnered with Mumbai-based Live Satellite Media, part of the ABS group to ensure delivery of video services across all parts of the country. As part of the deal ABS Subsidiary, Live Satellite Media will distribute and enable Eros Now subscriptions through various modes, including unique bundling, prepaid codes, and API integration of the SVOD platform across its extensive customer base.
“We will do bundling of various OTT apps and will distribute to ISP, MSO, LCO & other platforms all India. This will be a unique distribution of bundling of all OTT platforms under one company,” said ABS Group CMD Atul B Saraf. “And, by partnering with Eros Now, we can offer a unique experience of OTT platforms to our customers. We will leverage our 30 years of distribution network management experience to ensure the service reaches the multicultural and multilingual audience at large.”
A noted multi-system operator- ABS Group carries a strong presence in Mumbai for 30 years. Live Satellite Media was founded in 1996 to distribute corporate advertisement on cable networks across India with over 2000 MSO affiliated to it. In 2004 India's only health & wellness channel was launched by the group with 100 per cent in-house production with more than 1000 hours of library. In 2008 through its subsidiary ABS Media Service had distributed various satellite channels on all platforms for carriage fees & revenue as pay channel. ABS also owns various other companies such as ABS digital cable, ABS broadband services.
The company is now in the process of finalising as many as six OTT platforms. “We should be able to close it by next month,” said Saraf, who has been in the Satellite and Cable TV Industry for over 30 years. In 1994 he founded Seven Star Satellite Cable Network in Mumbai which became one of the biggest Independent Multi System Operators.
Talking about the partnership, Eros Now, senior vice president – distribution and alliances, Manpreet Bumrah said, “This partnership is unique and enables us to tap into Live Satellite Media’s massive distributions network of customers and serve them with Eros Now’s enormous library of Bollywood movies, originals, music, short-format content, and more.”
