Mumbai: Reebok India head of digital marketing Himanshi Tandon has resigned from her position at the sportswear brand. She ended her around an eight-year-long professional relationship with the Adidas Group-owned brand in June.

Tandon, in a LinkedIn post, said, “After 8 years at the Adidas group, last month I bid farewell to a company I deeply admire, two brands I deeply love, and people who I deeply cherish! Having got the opportunity to build and grow across marketing, digital and eCommerce teams across India, Israel and Emerging Markets, I couldn’t have asked for a more amazing set of leaders, team, or friends at work. (sic)"
As head of digital marketing for Reebok India, Tandon was responsible for designing brand campaigns led by social, leading the traffic-driving initiatives for the brand for its own e-commerce besides driving sell-outs on e-com partner platforms through relevant and targeted media buys.
She was also tasked with creating a strong authenticator/influencer marketing strategy for Reebok Performance & Classic to drive consistent brand heat and drive traction for multiple drops.

Tandon is a strategic marketer armed with 11 years of experience across marketing and consulting, specialising in marketing strategy & IMC, digital marketing, e-commerce, brand management, influencer marketing, media planning & buying, and strategic tie-ups. She had joined Adidas Group as marketing manager in April 2013.

Her next move is still unknown.