Mumbai: Automaker giant Honda Cars has rolled out a fresh teaser announcing the commencement of pre-bookings for New Amaze in India.
Conceptualised by Taproot Dentsu, the full-fledged campaign will go live on its social media platforms with the launch of the car on 18 August.
Honda Amaze is positioned as a symbol of status for the upwardly moving aspirational Indian consumers, signifying that one ‘big move’ made while progressing in life.
The new Amaze has added style and sophistication, and hence the brand decided to celebrate the premium offering with a new attitude. The teaser video features shots of the “shaandaar” New Amaze that are complemented by a track ‘Chaa gaya, dekho chaa gaya’ and a voice-over ‘Waqt Aagaya hai Shaan se Chalne ka’. It ends with the message, ‘New Honda Amaze, Bookings Open’.
