MUMBAI: Tonic Worldwide, a digital-first creative agency, has bagged the digital creative mandate for Aashirvaad, ITC's umbrella brand for the staples business.

As part of the mandate, Tonic Worldwide will be crafting integrated digital creative strategies for the brand and it will be handled by the agency’s Mumbai and Bengaluru offices.

Speaking on winning the mandate, Tonic Worldwide chief strategy officer, Unmisha Bhatt said, "We are excited to be associated with Aashirvaad since the team is digitally forward and not only believes in the platform but gives it the importance that's due. They are open to ideas and suggestions and are ready to take a leap creatively. Half the battle for any brand is won when marketers understand the platform and are open to give it all that’s due. Rest the battle is won when they find like-minded partners in their agency.  It is an exciting opportunity, and we are looking forward to further strengthen the brand on digital and achieve the set objectives by keeping them ahead of the curve."