Mumbai: Apollo Tyres has appointed Reprise Digital, which is part of the media conglomerate Mediabrands India, for the brand’s social media duties, following a multi-agency pitch. 

The mandate for Reprise Digital includes services such as social media, online reputation management (ORM), social listening and content marketing. The account will be handled by the Gurugram team of Reprise. 

Headquartered in Gurgaon, Apollo Tyres, a multinational brand, aims to further strengthen its social media footprint. With the brand tagline ‘Go the Distance’, the company is the global tyre partner of Manchester United Football Club, and has the sports icon, Sachin Tendulkar, as its brand ambassador. Apollo Tyres plans to scale up its social media presence across all touchpoints, prompting an increase in brand affinity and business outcomes.

Apollo Tyres Ltd, vice president, marketing, sales and service (India, SAARC and Oceania), Rajesh Dahiya said, “Social media marketing being our one of the topmost marketing pillars, we are constantly focusing on utilising it in the most impactful way. We were looking for a strong social media partner who possesses a comprehensive understanding of our business and audience segment, and can successfully craft and execute the best social media strategies. Reprise Digital seems to be one of the best fit and we are looking forward to a goal-oriented & exciting partnership ahead.”

Reprise Digital, India- director, Amardeep Singh said, “Our partnership with the brand is beginning at a time when the social ecosystem is undergoing a major metamorphosis. Social advertising redefined the advertising industry in this pandemic and Reprise is one of the harbingers of this change. We are confident that our future-proof tools, research and data will make the partnership with Apollo Tyres extremely rewarding and long-lasting.”