Mumbai:  The Script Room has won the creative mandate for edtech Great Learning’s latest brand campaign. The agency will be responsible for conceptualisation and execution of the upcoming TVC campaigns with brand ambassador Virat Kohli. 

The campaign, which is under production and will focus on the edtech’s certificate programs and degrees, is slated to break later this month.  

Speaking about the creative mandate for the campaign, Great Learning, chief marketing officer, Aparna Mahesh said, “We were very impressed by the creativity and passion displayed by the team at The Script Room and are confident they will help us drive awareness for our degree and certificate programs in a very engaging way. We are quite excited about the way the campaign is shaping up.”

The Script Room founder, Ayyappan Raj said, “Edtech is a very exciting space and there’s a lot of interesting work happening in the category. And we are super delighted to work with Great Learning on their new campaign with Virat Kohli. They are a fabulous team to work with, and really helped us push the envelope both in terms of thinking and execution.”