Mumbai: Tech led marketing agency Ants Digital has appointed Ratnadeep Sharma (RD) as executive producer. He will be based out of the agency's head office in Gurgaon and will oversee all video productions and operations.

RD joins Ants Digital after working for several agencies, production houses, media publishing houses and television channels. He comes with over 10 years of experience in advertising and has produced over 2000 TVCs, television series, web commercials, AVs, viral content for over 80 leading national international clients.

"We have been consistently scaling our presence in the digital space, and with his appointment, we will reinforce our operations in digital film production, 2D animation and motion graphics," said Ants Digital CEO Sanjay Arora. "RD has a good understanding of video production and has vast experience in live shoots and animation, which will add immense value to our clients. We look forward to producing some great content with RD on board."

RD has also been the youngest member of the jury panel at many prestigious Indian and international film festivals. One of his campaigns for the online promotion of "Bahubali 2" won the DigiPub award for best brand partnership. He has worked with well-known industry brands such as JW Marriott, Dupont, BASF (Nunhems), Hewlett Packard, Coca Cola, Dominos, KFC, Accor group of hotels, adidas, among many others.  

“Ants has been scaling its operations, and I am really excited to build and grow this further," said Sharma on his appointment. "Videos and films are the need of the hour for brands to communicate with their target audience in a better and interesting way. The digital prowess and unique mix of service offerings of Ants will bring more value to clients now with their in-house film production facility," he added.