Mumbai: The match between Manchester United and Newcastle United on 11 September, which marked the return of Portuguese football star Cristiano Ronaldo, garnered four times the reach of an average Premier League match this season, according to data by Star Sports. It became the most viewed game of the Premier League in India over the past five years, the channel said.
The hosts (Manchester United) led a 4-1 victory against Newcastle United at the Old Trafford stadium. Ronaldo’s return has been eagerly anticipated at Old Trafford after he signed a stunning deal with Man United that booked his ticket back from Juventus.
Manchester United will next square off with Aston Villa at Old Trafford on 25 September.
Star Sports has launched a campaign ‘Sunday Night Football’ to bring viewers the best of footballing action. The viewing-friendly Sunday night primetime slot will air some of the most anticipated matches of the Premier League. The broadcaster steps into regionalisation with dedicated feeds in Bangla and Malayalam for key Premier League matches over the weekend.