Mumbai: Hybrid digital agency from dentsu India, WATConsult (An Isobar Company) has won the expanded mandate for end-to-end commerce duties of India Circus. 

As per the expanded mandate, the agency will manage India Circus’ e-commerce marketplace strategy and execution in addition to the existing D2C performance marketing duties. Earlier in 2019, WATConsult had won the duties of D2C performance marketing for India Circus. Since then, the brand has recorded a double-digit business growth through 2020 till date, the agency said in its statement. 

"In our journey towards curating products that depict the essence and vibrancy of India, we have made great progress with support from our partners," said India Circus founder & brand head Krsnaa Mehta. "WATConsult has played an integral role in this journey. Our next focus is to be available wherever our consumers are and hence, we have branched out to different marketplaces."

A Godrej & Boyce Venture, India Circus is a lifestyle brand that offers home décor, utilities, personal accessories, and fashion products. The brand has now launched its products on different marketplaces including Amazon, Flipkart, and Myntra. 

“E-commerce is a key growth priority for all businesses today. Our expertise and understanding of the end-to-end commerce ecosystem and our out-of-the-box creativity helps us maximise business outcomes for our clients," said Isobar India group CEO Heeru Dingra. "We are extremely delighted to take up this extended mandate and responsibilities for India Circus. We look forward to boosting the brand's presence and e-commerce journey with our blend of creativity and strategy.”

“360 commerce is the way to go. With clients such as India Circus, we are quickly expanding into a full-stack commerce offering. This, coupled with our deep experience in creative commerce & audience insights, I am certain we will give our clients the very best," added WATConsult managing partner Sahil Shah.