Mumbai: dentsu international has announced the creation of a new market leadership role of chief client officer (CCO) and elevated Narayan Devanathan to this position for India. Most recently, Devanathan was dentsu Solutions CEO, dentsu India president of strategy & integration, and dentsu Creative APAC lead for strategy & consulting.

The development is seen as a key part of the dentsu India 2.0 transformation agenda. While a CEO for dentsu India is being recruited, Devanathan will report into global CEO media and global clients and interim co-CEO for India Peter Huijboom.

“India is a key part of the global dentsu story, and Narayan, in turn, is a key member of the India leadership team," said Hujiboom. "As we embark on the next leg of the dentsu India 2.0 journey, he will be focusing his energy, expertise and experience in helping bring together the capabilities of 3200+ dentsu talents seamlessly to make dentsu our clients’ partner of choice. With this appointment as CCO for India, Narayan will be moving away from his other roles in India and APAC with immediate effect.”

Devanathan will be responsible for driving a renewed focus on client-centric solutions and will partner Amit Wadhwa (Creative Service Line CEO), Divya Karani (Media Service Line CEO) and Anubhav Sonthalia (CXM Service Line CEO) to deliver the best of dentsu’s solutions across the spectrum of business challenges that clients face in an ever-changing world while making our business easier to navigate for our clients.

“Through relentless customer-centricity, outcome-driving solutions and next practice consulting, our aim for dentsu India 2.0 is not just to transform ourselves but to transform our clients’ business – sustainably, for good," stated Devanathan. "To this end, we will deploy the power of creativity, a consummate understanding of people and data, and keep our eye on the only prize that matters: meaningful progress for our clients, their customers, and society."