MUMBAI: Madison Media has been appointed as the Media AOR for the online carpet store, Obeetee. The Agency will manage the entire media gambit for the client including TV, print, radio, OOH, digital, and cinema. The account will be handled by Madison Media Alpha based out of Mumbai.

Founded in 1920, Obeetee claims to be the largest handmade rug maker in India. The company is a leading producer and exporter of exquisite hand-knotted, hand-tufted, and flatwoven carpets.

Obeetee CEO Angelique Dhama said, “Carpets as a category is not so well established in India. At Obeetee, our aim is to become synonymous with the category itself. With our 100-year-old legacy and top-notch products, we are confident of being an integral part of Indian homes in the days to come. I am very pleased to have Madison Media backing our aspirations and walking the path to success with us.”

“Carpet/rugs category intent has gone up 120 per cent due to the pandemic as people are spending more time at home. This is the right time for Obeetee to make a consumer buying journey seamless across online and offline touchpoints. We are confident that our digital-first and outcome-driven omnichannel approach will help Obeetee surpass industry growth,” said Madison Digital & Madison Media Alpha CEO Vishal Chinchankar.