Mumbai: Adloid, a deep tech company with core expertise in Augmented Reality (AR) on Monday announced the appointment of Amit Sharma as head of digital marketing. He will report directly to Adloid’s co-founder and chief revenue officer Prashant Sinha.

In this role, Sharma will be responsible for strengthening the company’s digital operations and leading creative strategies across the region and overseas, said the statement.

“We as a company are still at an early stage of adoption and have a lot of room for growth. Strengthening the leadership capabilities, we are happy to onboard Amit and I believe his extensive experience and domain knowledge across verticals will add tremendous value to our organisation. We look forward to extending our support in his journey," said Prashant Sinha, welcoming Sharma on board.

Sharma comes with a rich and vast experience of over 14 years of leading performance and portfolio marketing across a deliberate mix of verticals and service lines. While exploring various aspects of the marketing mix, he has planned and executed highly impactful campaigns across North America, Europe, and ASEAN regions. Previously, he has worked with Genpact, IBM, CSC India, and R Systems.

Talking about his new role, Sharma said, “Augmented Reality is transforming the way customers experience products online and is quickly turning from a novelty to a necessity. Adloid with its advanced technology stack has the perfect solution for the market. I am thrilled to join the team and look forward to a long-standing association with Adloid."