Mumbai: Y-Combinator-backed modern e-commerce fulfillment platform WareIQ has appointed Biswanath Dalai as head of sales. In this role, Dalai will be responsible for driving growth for WareIQ with large-base merchant acquisition across SMBs & enterprises.

Prior to joining WareIQ, Dalai worked with organisations like Indiamart & Cleartax where he was responsible for managing a national sales team targeting large SMB market opportunities in India. He has the expertise of managing large agencies, channels, and teams of 500+ people during his career and has been instrumental in the 0-1, 1-10, and 10-100 stages for start-ups, and corporates like HCL Infosystems, Vodafone, and Jio.

“We are delighted to welcome Biswanath in the organisation and are confident that his expertise in building high-performance sales organisation & achieving ambitious growth goals will prove to be a major contributor in the success of WareIQ," stated WareIQ founder and CEO Harsh Vaidya. "Under his direction, we will continue to strategise our sales initiatives for a large volume SMB acquisition as demonstrated by him with organisations like Indiamart, Cleartax, and Jio, and hope to take WareIQ to greater heights.”

An engineering graduate from NIT Karnataka along with an MBA from SIBM Pune, Dalai brings with himself an extensive experience of over two decades in sales and P&L across market segments & industries. 

“I am excited about the size of the market opportunity that WareIQ is targeting. They are on the cusp of disruption with a large volume of eCommerce brands & retailers coming online looking for a reliable supply-chain partner," said Dalai on his new role. "With WareIQ’s proposition anchored on the speed with Amazon Prime-like fulfilment, I believe we can drive a large market share in the coming months. At WareIQ, my endeavor would be to align our go-to-market with major market trends that drive our growth.”