Mumbai: As part of Instagram’s ‘We Are In The Making’ campaign that celebrates young people who’re in the making, and in the run-up to Meta Fuel For India 2021, the platform has now announced its 25 Under 25 Instagrammers of India.
This year, as part of the platform’s marketing campaign, content creators have been recognised by highlighting their success across media formats. Now, ‘25 Under 25 Instagrammers of India’ is another step as part of the same effort, said the social media platform in a statement. "Instagram has always been a platform for people to express themselves and be entertained. Since the launch of Reels though, the platform has seen a rise in the number of young people showcasing their talent and garnering a strong community in the process," it added.
The list has been selected by a diverse and accomplished set of judges, along with Instagram. They are - Bollywood actor Sara Ali Khan, creators Kusha Kapila and Masoom Minawala, youth media company Yuvaa's CEO and co-founder Nikhil Taneja, popular music composer for Tamil and Telugu films GV Prakash, influencer marketing agency @fabsquadmedia's co-founder Aju Philip, and Facebook India director and head of partnerships Manish Chopra.
“Reels has transformed the way content is created and consumed on Instagram and given rise to a whole new wave of young creators. This list is our way of recognising and celebrating them," commented Manish Chopra. "I am glad and thankful for the jury, for bringing their knowledge and experience in selecting this diverse and inclusive list of 25 creators. We look forward to engaging with them, and many more like them, to further support and augment the creator ecosystem in India.”
“I am constantly amazed and enthused by the creativity that people are showcasing on Instagram," stated actor Sara Ali Khan. "With Reels especially, it’s great to see new and young faces that are constantly breaking out with their transitions, trends, and challenges. It was an absolute privilege looking at their accounts and I’m taking inspiration from them, for my upcoming Reels too.”
Highlights from the 25 Under 25 Instagrammers list include:
Creators from Patiala to Chennai, and Ahmedabad to Darjeeling. From beatboxer Surya MKR (@suryamkrofficial) to mental health advocate Divija Bhasin (@awkwardgoat3), and from trans activist Trinetra Haldar Gummaraju (@trintrin) to entertainment sensations Rupa Ram (@superstar_dewasi99) and Sagar Pop (@sagar_pop02) - people representing varied interests.
