Mumbai: DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the onboarding of Rose Velez-Smith as EVP and chief human resources officer (CHRO).
As CHRO, Rose will be responsible for all aspects of our human resources strategy and people functions globally, including talent management, leadership development, compensation & benefits, diversity, and inclusion & belonging, said the company in a statement on Tuesday. She will work closely with the CEO and executive leadership team to ensure the company continues to build a culture that attracts, retains and develops the best people for DoubleVerify’s rapidly growing workforce, it added.
“DV’s people are our greatest asset and driver of our competitive advantage,” said DoubleVerify CEO Mark Zagorski. “Rose’s experience in executing large-scale employee acquisition, development and engagement programs for high growth global companies, make her perfectly suited to help advance the DoubleVerify organization to our next stage of success.”
Prior to joining DV, Rose managed global HR efforts for Pitney Bowes, spending more than two decades with the organisation. Most recently, she served as vice president of Total Rewards and HR Shared Services and led the organisation’s Covid-19 management team throughout the pandemic. Prior to Pitney Bowes, Rose worked at Navigant International as regional human resources director. She also spent nine years at Champion International in various HR roles.
“I am excited to join DoubleVerify at a time when the company is rapidly expanding globally,” said Rose Velez-Smith on her new role. “I look forward to working with the world-class DV team to solidify an organization and culture that reflects the innovation and passion we bring to solving the industry’s toughest challenges.”
Rose holds a bachelor’s degree in liberal arts and a master’s degree in human resources development and counseling from the University of Bridgeport, CT. She also completed several executive leadership programmes at the RBL Group, Cornell University ILR School, and the University of Virginia Darden School of Business.
