Mumbai: Jaydeep Shah has joined Sebamed India as vice president and chief marketing head. In this role, he will lead marketing for its consumer business across categories.

Shah is a seasoned brand and marketing professional who brings expertise on defining category and brand strategy, new product and communication development, category creation, re-defining brand architecture and portfolio play, building purposeful brands, digital and e-commerce. 

Shah's last stint was with Unilever, where he handled multiple roles in home and personal care categories. He was part of the global marketing team for Unilever's fabric conditioners brand Comfort and served as lead strategy for the brand across South East Asia markets.

At Unilever, he worked on renowned brands like Rin, Fair & Lovely (now Glow & Lovely), Vim, Domex and Comfort spanning across South Asia and global markets.

Prior to Unilever, Shah was associated with Ceat Tyres in various sales and marketing roles.