Mumbai: Real estate company Embassy Group has roped in L&K Saatchi & Saatchi as its creative partner. The agency would begin its partnership with the real estate group by managing the integrated creative mandate for its premium residential portfolio Embassy Springs.

“Embassy Group has continually strived to strengthen our brand association with our consumers by relentlessly pushing the boundaries of quality construction and holistic, well-deliberated amenities," said Embassy Group president-residential business Reeza Sebastian Karimpanal. "Focusing on introducing services and facilities that are beneficial, valuable and truly connects with our customers, we are pleased to onboard L&K Saatchi & Saatchi. Targeted at a young, aspirational and ever-evolving audience, we are delighted to be working with a partner that strongly understands our future-first philosophy, and who will enable us to establish our new age approach for this segment of homebuyers.”

Founded in 1993, Embassy Group is a real estate conglomerate with a broad portfolio in commercial, residential, retail, hospitality and industrial warehouse sectors for nearly three decades. Its operation spans across Indian and international markets that include Bangalore, Chennai, Pune, Coimbatore, Serbia, and Malaysia.

“We are absolutely thrilled to welcome Embassy on board," said L&K Saatchi & Saatchi senior vice president Sharon Picardo. "We have a deep understanding of the real estate category and have built numerous brands in this space. It is rare to see a group who adds so much value to the customers’ lives, and we look forward to making a difference to Embassy’s ambitions and partnering them in their success.”