Mumbai: Rediffusion has announced the onboarding of Dhanwinder Singh as client servicing head and said he will lead one of the two business groups at the agency’s Mumbai office.

Singh has a total of 18 years of experience in the advertising and communication business. He has managed several blue-chip clients and has led strategic businesses across many start-ups in recent years.  

“Dhanwinder is very dependable and mature in his handling of client businesses. He comes with a lot of valuable cross-category experience, and exposure to diverse domains," commented Rediffusion Mumbai EVP and head Kalyani Srivastava. "At Rediffusion, we look forward to him building, and leading, a talented team of young professionals at our Mumbai office.”

Singh was last associated with Dentsu-Aegis in Mumbai. Previously, he worked at agencies like Lowe Lintas, JWT, McCann, and Mudra.

“There is certain entrepreneurial freedom at Rediffusion which I tremendously enjoy. I have always admired Rediffusion for its strategic strength and creative excellence," stated Dhanwinder Singh. "Having just joined the agency, I am already experiencing the huge energy that permeates the Mumbai office. I am looking forward to rich and enjoyable innings here."