Mumbai: FMCG major Modi Naturals, known for its edible oil brand, Oleev has appointed Mukesh Ghuraiya as chief marketing officer (CMO).

In his new role, Ghuraiya will be responsible for the end-to-end development and implementation of the marketing and brand strategy of the company. He will also handle the New Product Development section at Modi Naturals.  

Modi Naturals managing director Akshay Modi said, “Mukesh is a seasoned marketing leader and comes with an impressive record of delivering results for companies at significant points of their growth. He is a perfect choice for Modi Naturals, and we are certain that Mukesh will elevate our go-to-market strategy and continue to augment our company’s growth with a new and innovative consumer-focused approach.”

Ghuraiya joins the company with hands-on experience of 13 years in brand and category management. He has cross-industry expertise having worked across various industries including consumer products, luxury retail, smartphone, and media. An MBA in Marketing from MICA, Ahmedabad, he has worked as a category manager with Philips India in his previous assignment and also headed the marketing for Rado Watches in India. 

Talking about his new role, Ghuraiya said, “I am thrilled to join Modi Naturals and its leadership team at such a pivotal time as the organisation is scaling up its Innovation & Brand Marketing initiatives. The organisation is also getting into newer categories in the RTC/RTE space. I look forward to adding further momentum & resilience to the marketing function at Modi Naturals.”