Mumbai: Zee TV is set to telecast a new fiction show “Mithai” starting 4 April at 7 p.m, every Monday to Saturday. Produced by Arvind Babbal Productions, the show is set against the backdrop of Mathura.

The lead role is played by actor Debatamma Saha, who essays the titular character. The male lead opposite her is actor Aashish Bhardhwaj. The show will take viewers into the by-lanes of small town named Jatipura, where barely four shops exist today that prepare a unique traditional sweet called ‘Aloo Jalebi’ which is served as the ‘Mahaprasad’ at the Mukharvindh Temple. “The show is an amalgamation of a love story and a family drama tied together inside a box of traditional Indian sweets,” said the statement. 

The title track of the show is sung by Sa Re Ga Ma Pa contestant Sanjana Bhat.

“With ‘Mithai’ we want to infuse our early primetime with the positivity of this vivacious girl from Jatipura who wants to spread smiles with her late father’s unique traditional recipe of Aloo Jalebis,” said Zee TV business head Aparna Bhosle. "Her journey of building a relationship with her husband who deeply resents the very concept of sweets will be an intriguing story for the audiences to follow. We have shot extensively in Mathura to capture the true cultural essence and the authentic backdrop of our narrative. We look forward to yet another successful collaboration with writer-producer Arvind Babbal with the show.”

“After presenting audiences with a heart-warming narrative like ‘Kyun Rishton Mein KattiBatti, our next show with Zee TV revolves around a girl from Jatipura who wants to spread joy through her late father’s traditional recipe of Aloo Jalebis, a legacy she refuses to let go of,” said producer Arvind Babbal. “To authentically bring alive the cultural backdrop of the show, we have a lot of crew and cast members from the region and that has helped infuse our narrative with a lot of cultural nuances. We have recently completed an extensive outdoor schedule in Mathura.”