Mumbai: Zee Digital saw 72.01 million unique visitors since December 2021, as per data by Comscore MMX multi-platform. The upward trend began since the media company initiated its opinion poll before the election season.

“Zee News Hindi website overtook its competitors Navbharat Times, ABP Live Hindi, and Aajtak significantly,” said the statement.

"It is indeed a great achievement for us, and we will continue with this momentum,” said Zee News editor and India.com CCO Rajnish Ahuja. “We have kept our focus on catering to all the needs of our audience and becoming the one-stop-most-trusted Hindi news website. This position fuels our ambitions further, and we hope to continue with the same momentum."

Zee Digital head of digital sales Shridhar Mishra said their objective was to understand the audience. “Our consistent and constant investment in bettering the technology, content and marketing have been steps in that direction. Our position as per Comscore is just a demonstration of that. We are grateful to our partners and the audience for the faith they have shown in our brand," he further said.