Mumbai: Manisha Kapoor has been elevated as the new chief executive officer of the Advertising Standards Council of India (ASCI), according to her Linkedin profile.

Kapoor has been serving as secretary general at ASCI since 2020. "I'm happy to share that I’m starting a new position as Chief Executive Officer (CEO) at The Advertising Standards Council of India!," reads her LinkedIn post.

Kapoor has been working in the industry for 25 years now. Over the years, she has worked with many notable brands such as Hindustan Unilever, Johnson & Johnson India and Kotak Mahindra Bank.  

She has helped many companies to establish their brand. Her expertise includes brand building, new product development, marketing and strategy development.

She said in her post,  "It is my absolute privilege to lead a rocking team that has relentlessly pushed itself to deliver better, and adapted itself to the transformation we are in the midst of at ASCI."