Mumbai: Jio Haptik Technologies, a conversational AI company and subsidiary of Reliance Jio Platforms has appointed Praful Krishna as its chief product officer (CPO). 

In his new role at Haptik, Krishna will drive the transition of businesses from web to the conversation economy, resulting in significantly improved customer experience. "Krishna will spearhead Haptik’s strategic vision and be the driving force behind building the brand’s suite of products. He will also oversee product requirements, design, messaging, pricing, reliability, and customer engagement," said the statement.

“In addition to being an ex-entrepreneur, Praful has a proven record of success in both startups and large companies and his arrival marks a critical moment in Haptik’s growth journey,” said Haptik CEO and co-founder Aakrit Vaish. “I am confident that under his leadership, the product will be making even further strides in solving customers' biggest pain points across the conversational commerce journey; and accelerate our journey towards becoming a global leader in the conversational AI economy.”

Krishna comes with 20+ years of cross-functional experience in developing, digitising, marketing, and investing in AI and NLP-driven products at startups and Fortune 500s. He was previously founder & CEO at Coseer, a company helping data science teams in enterprises with intelligent process automation tools. Before entering the world of AI and products, he was at a hedge fund and a consultant with McKinsey & Company. 

“I truly believe Haptik is poised to be a global leader in enabling conversational commerce for brands by meeting the user wherever they are - from metaverses to phone lines - and helping them throughout their journey - from acquisition to advocacy. It has already seen incredible momentum: not everyone can boast 500+ million users served with billions of interactions,” remarked Krishna.

Krishna is an alumnus of IIT Bombay and Harvard Business School. Currently, he lives in San Francisco.