Mumbai: SEO company Infidigita has won the SEO mandate for Khatabook, a Bangalore-based SaaS FinTech company. The partnership aims to help Khatabook achieve its marketing objectives via organic channels.

Following this association, Infidigit will work closely with Khatabook to help it expand its organic reach and develop a distinctive identity in the country's business landscape.

Infidigit is also responsible for delivering organic recommendations to help drive traffic and further strengthen its SEO processes.

Khatabook SEO manager Kiran Kurnool said, “We are partnering with Infidigit to strategise and elevate our brand image. The team identified the key attributes of our SEO and developed a strategy that has a higher chance of becoming a success. Also, we were impressed with the team's enthusiasm when it came to optimising our site, and I am hopeful that it will help us reach out to the appropriate audience.”

Infidigit founder and MD Kaushal Thakkar, said, “Khatabook is a visionary brand that I know will revolutionise how Indian SMEs manage business finance. We are delighted to collaborate with them to create organic digital growth via the Khatabook website. We will be creating the SEO strategy, roadmap and content assets to make Khatabook's digital journey even more successful and boost organic growth.”