Mumbai: Madison PR, a unit of Madison World, has announced the appointment of Abhinav Krishna Srivastava as its chief executive officer. He will be based in the agency’s Mumbai office.

With over 21 years of experience, Srivastava is an expert in internal and external communications covering public relations, public affairs/advocacy, digital, advertising and integrated marketing campaigns, according to the agency.

He also comes with enriched experience of stakeholder engagement, CSR, financial & investor relations, crisis management and media training. He has led integrated marketing and communications strategies across sectors like consumer, lifestyle,  food, pharma & healthcare, technology, telecom, energy, infrastructure, finance & banking, aviation, automobile, realty, retail and hospitality. Having worked with some of the world's most respected brands, he has experience with multiple consumer market mechanisms and managing complex corporate reputation programs for businesses.

Prior to joining Madison PR, he spent almost two years working at SPAG Asia and D Yellow Elephant as chief operating officer. Aside from SPG Group, he has been part of leadership teams at Avian WE, Edelman India, Comma Consulting and Rediffusion DYR.

Madison World chairman Sam Balsara said, "I am delighted to have Abhinav lead our very capable and experienced Madison PR team as CEO. Am sure he will take Madison PR to new heights and will add a lot of value to our client’s business."

On joining Madison and commencing his new role, Srivastava said, "I'm beyond excited to join Madison Public Relations and be a part of such a respected, mission-driven team of India’s leading homegrown agency group. I look forward to developing our business by building on established clients and finding new opportunities for growth. As the communications domain has got revamped in the past two years, I believe Madison’s might and my multi sectoral experience will help us expand our growth horizon and get into the big league!”