Mumbai: Amazon miniTV friendship day campaign #CaseTohBantaHai has marked a new milestone in creating content-led entertaining experiences for its audiences. Interestingly, brands across the vertical started participating in the campaign. 

When the campaign was unveiled, the streaming service opened the floor to the audiences to put forth an Atrangi Ilzaam on their friends, which is the unifying theme of their tentpole comedy reality show Case Toh Banta Hai. 

The 360-degree integrated campaign started with Twitterati making funny and outlandish accusations against their friends. Along with that, a barrage of relatable memes inspired by the show also started pouring in. 

Soon enough, brands jumped onto this bandwagon and #CaseTohBantaHai took over the internet. Over twenty brands including Swiggy, Pizza Hut, Noise, Tinder, Durex, Domino’s Pizza, Baskin-Robbins, Shemaroo, Dunzo, Shaadi.com, Gold’s Gym, PharmEasy, Mad Over Donuts, and Cleartrip joined the digital jest. The brands used this opportunity to poke fun at their customers’ traits, thus leaving the digital-first generation in splits.

Some of these hilarious ‘cases’ are given below:

Domino’s

Swiggy

Tinder

Durex

Pizza Hut

Baskin-Robbins

This campaign also coincided with the "Case Toh Banta Hai Celeb 2.0" reveal, which announced a stellar line-up of celebrities who will appear on the show. Concurrently, the celebrities slated to appear on "Case Toh Banta Hai" turned the excitement up a notch higher. Abhishek Bachchan, Shahid Kapoor, Ananya Panday, Chunky Panday, Sonakshi Sinha, Sanjay Dutt, and Pankaj Tripathi, amongst others, took to their social media to answer their summons to the katghara. These posts got people talking and amplified the buzz around #CaseTohBantaHai and also the anticipation for the show.

"Case Toh Banta Hai," a one-of-its-kind courtroom comedy reality show, features Riteish Deshmukh, Varun Sharma, and Kusha Kapila in the roles of Janta Ka Lawyer, Defense Lawyer, and Judge, respectively. Each week, a new celebrity appears on the show, facing hilarious accusations and having to defend themselves. Produced by Banijay Asia, Case Toh Banta Hai is the perfect blend of sketches, talk shows, and impromptu comedy. Viewers can enjoy new episodes every Friday for free, exclusively on Amazon miniTV, which you can find on Amazon’s shopping app and Fire TV.