MUMBAI: Sony Pictures International Productions (SPIP) India has elevated Ritesh Arora as the head of business affairs. Ritesh will oversee commercials and project acquisitions at SPIP India, as well as work to maximise revenue potential. He will report to  SPIP India general manager & head Lada Guruden Singh.

Ritesh has been with Sony Pictures since 2015 and was most recently in charge of commercials and acquisitions. He has over two decades of experience in exhibition, distribution, and content acquisition.

Ritesh Arora said, "It will be really exciting to look at new business development opportunities and also align them to the financial and growth targets of the company. Sony Pictures International Productions has made huge strides in India and to now deliver even more diverse and multilingual stories to Indian audiences across all formats is our dream.”

SPIP, co-headed by Shebnem Askin and Michael Rifkin, is the local-language production arm of Sony Pictures Entertainment's Motion Picture Group, which releases more than 30 films per year across 12 territories worldwide.