Mumbai: Ferrero Rocher launched a new ad film to celebrate Diwali as part of the campaign "#GoldenDiwali," which features Bollywood star Hrithik Roshan.
Designed by Big Bang Social, the campaign aims to further strengthen their brand recall amongst consumers and promote Ferrero Rocher across the digital space as part of its campaign.
This Diwali campaign is intended to fortify the positioning of Ferrero Rocher as a premium brand and establish the proposition that Ferrero Rocher is "precious like the people we love."
The digital film opens with Hrithik reminiscing about his past Diwalis with his family. He is sitting inside his house, which is decked up with Diwali decorations.
He talks about how his family needs everything to be festive and decorative to keep up with the new cultural festivities that crop up every year. However, one thing that remains constant for each Diwali is his family’s love for "Rocher"—the Roshan’s love for Rocher. He is then seen indulging in the delectable taste of the presence of hazelnuts in Ferrero Rocher and ends by wishing everyone an elegant and "#GoldenDiwali" with Ferrero Rocher.
Commenting on the occasion, Ferrero Rocher marketing head Pralines Zoher Kapuswala said, "Ever since we introduced Ferrero Rocher, a lovingly crafted chocolate speciality in India, it has witnessed exponential growth by offering consumers an indulgent experience through high quality ingredients. We believe that our digital campaign featuring Hrithik Roshan will help in leveraging the premium imagery that Hrithik Roshan carries and further strengthen our positioning as a premium brand which revolves around style and elegance."
