Mumbai: AmpliX is an innovative seat-integrated sound technology that offers a 360-degree spherical audio experience on cinema seats.
Launched by multiplex chain operator Inox Leisure Ltd. (Inox) on Thursday, AmpliX, a premium sound format (PSF) technology, was installed in audi 5 at the Inox Megaplex at Inorbit Mall Malad, Mumbai.
Inox also intends to equip its planned theatres in Indore and New Delhi with AmpliX technology. Patrons of Inox can experience the show by choosing the AmpliX seats and following the standard ticket ordering process.
Speaking about the newly launched premium sound format technology - AmpliX, Inox Leisure Ltd. chief executive officer Alok Tandon said, "Constant innovations have helped us to remain ahead of the technology curve and have allowed us to offer unique and exceptionally superior experiences to our patrons. As we roll out this state-of-the-art audio innovation for the first time in India, we are ensuring an unmatchable cinema sound experience that creates a 360-degree audio field with sound emanating from the seats, which also enables the skin to be a part of the audio reception process."
AmpliX is a cutting-edge audio format that uses binaural technology to create a surround field for a fully immersive movie-watching experience. Customers can enjoy a 3D audio effect with AmpliX from their seats, which activates the mechanoreceptors in their bodies and produces a dynamic and organic acoustic feeling. The system also uses an algorithm to coordinate the on-screen audio, creating a magical auditory experience.
With the use of this ground-breaking technology, Inox customers will be able to hear incredibly minute audio elements in any movie, creating a mesmerising experience.
Moviegoers will encounter a soul-stirring audio experience and feel like they are a part of the drama on the big screen thanks to special sound effects that are projected from their seats.
"As we usher in yet another ground-breaking technological intervention, we have proudly paved the way for more such tech-enabled experiences in the future, which would continue to advance and upscale the cinema viewing experience. We plan to offer the AmpliX experience in our upcoming cinemas in India," Tandon added.
